The world has woken up to the fact that women in rich countries make around 80% of all consumer buying decisions. Even cars, which used to be a male preserve, are now often chosen by women, and carmakers have adjusted their designs to appeal to female sensibilities. But there is one area where women's buying clout has so far been neglected: business-to-business
Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2021 one half to David Card University of California, Berkeley, USA...
