The new field of neuroeconomics looks at how economic decision-making actually happens inside the brain. The field has emerged from the collaborative work of neuroscientists, psychologists, and economists.
Psychology and economics are complementary disciplines, in many cases studying the same phenomena: decision making, value-based judgment, heuristics. One side approaches it from a phenomenological, experiment-driven perspective and the other from an abstract, theoretical perspective.
Neuroeconomics is an opportunity to think about the neural mechanisms underlying economic decision making, but also as an opportunity to help discipline psychological and neuroscientific theory with the tools of mathematics.

Correct answers were given by:
F.Y.B.Com. students, Zenaida, Alisha and Sanita